// Terms of Service · CreativLabs Inc.
These terms govern how we work together — on the website, on a call, inside a paid engagement. Where we sign a Statement of Work, that document takes the lead; these Terms fill the gaps. Strategy first. Automation second. Sovereignty always.
These Terms of Service ("Terms") are a legal agreement between CreativLabs Inc., an Alberta corporation ("CreativLabs," "we," "us," "our"), and you ("you," "your") — whether you're browsing creativlabs.io, booking a call, receiving our emails, or actively engaged on paid work.
By using the site or our services, you accept these Terms. If you don't accept them, don't use the site or our services.
CreativLabs architects full-lifecycle go-to-market systems — strategy, automation, and revenue infrastructure — for founders and operators who want to own their growth stack.
The scope, deliverables, timeline, and fees of any paid engagement are defined in a separate Statement of Work, Engagement Letter, or equivalent document (each, an "SOW"). The SOW takes precedence over these Terms where it conflicts with them.
Nothing on creativlabs.io — and nothing we say in calls, emails, or exploratory conversations — constitutes an offer to perform paid work. A working relationship begins only after both parties have signed an SOW.
Until that point, everything we discuss is exploratory. No binding obligation exists on either side. No fee is owed. No deliverable is promised.
Paid engagements are invoiced according to the terms of your signed SOW. Standard payment terms are net 15 from invoice date unless specified otherwise.
Late payments accrue interest at 1.5% per month (or the maximum allowed by applicable law, whichever is lower), calculated from the due date until paid in full.
Fees are exclusive of taxes. You are responsible for all applicable sales taxes, GST/HST, VAT, or similar, except taxes on our net income.
Reimbursable expenses — travel, third-party software, approved vendor costs — are billed at cost, only when pre-approved in writing.
For us to do our best work, we need you to do yours:
If we can't deliver on the agreed timeline because of delays on your side, timelines, assumptions, and fees may need to be re-scoped. We'll flag it before the cost compounds.
Each party retains ownership of everything it owned coming in. Our frameworks, methodologies, templates, playbooks, checklists, patterns, and tooling ("CreativLabs IP") remain ours. Your brand, content, data, and pre-existing materials remain yours.
Custom deliverables produced specifically for you under a signed SOW — strategies, documents, automations, configurations, written outputs — become yours to use upon payment in full, subject to the SOW and the license rights reserved below.
We retain a perpetual, royalty-free right to use the underlying methodologies, patterns, know-how, and systems thinking developed or used in connection with your engagement — provided we do not disclose your confidential information or re-use materials branded to or specific to you. In plain English: we'll apply what we learn to future work, but we won't hand your playbook to someone else.
Our deliverables may incorporate open-source or licensed third-party components, which remain subject to their own licenses.
Each party agrees to treat the other's non-public, proprietary, or commercially sensitive information as confidential — to use it only for the purpose of the engagement and to protect it with reasonable care.
This obligation survives the end of any engagement and these Terms. Standard exceptions apply: information that is or becomes public through no fault of the receiving party, was already known prior to disclosure, is independently developed, or is required to be disclosed by law (with reasonable notice to the other party where permitted).
Deliverables and review windows are defined in each SOW. Where the SOW is silent, you have ten (10) business days from delivery to review a deliverable and request revisions consistent with the agreed scope.
If we don't receive substantive written feedback within that window, the deliverable is deemed accepted. Revisions outside the originally agreed scope are chargeable as additional work.
We'll perform our services with the care, skill, and diligence reasonably expected of professionals in our field. That's the warranty we make.
Beyond that, to the maximum extent permitted by law, creativlabs.io and our services are provided "as is" and "as available," with no other warranties — express, implied, statutory, or otherwise — including implied warranties of merchantability, fitness for a particular purpose, non-infringement, or uninterrupted or error-free operation.
Business outcomes depend on factors we don't control — your team, your market, your product, your execution, your economy. We make no representation about financial results, pipeline growth, conversion improvements, or any other outcome. Past results are not a promise of future performance.
Neither party will be liable to the other for any indirect, incidental, consequential, special, exemplary, or punitive damages — including lost profits, lost revenue, lost data, lost opportunity, business interruption, or loss of goodwill — even if advised of the possibility of such damages.
Nothing in this section limits liability for fraud, willful misconduct, or any other matter that cannot lawfully be limited under applicable law.
You agree to defend, indemnify, and hold CreativLabs, its officers, employees, and contractors harmless from and against any third-party claim, demand, loss, or expense (including reasonable legal fees) arising from or related to:
Either party may terminate an active engagement according to the terms of the applicable SOW. In the absence of an SOW, these Terms remain in effect for as long as you use creativlabs.io or remain in contact with us.
On termination, you remain responsible for fees earned up to the termination date and for any non-cancellable costs already committed on your behalf.
The following sections survive termination: Intellectual Property, Confidentiality, Fees (for amounts accrued), Warranties & Disclaimers, Limitation of Liability, Indemnification, Governing Law, Dispute Resolution, and this survival clause.
These Terms and any SOW are governed by and construed in accordance with the laws of the Province of Alberta and the applicable federal laws of Canada, without regard to conflict-of-laws principles.
The United Nations Convention on Contracts for the International Sale of Goods does not apply.
Talk first. If a dispute arises, the parties agree to attempt in good faith to resolve it through direct discussion for at least thirty (30) days before escalating.
Arbitration. If the dispute is not resolved through discussion, it will be finally resolved by confidential binding arbitration seated in Calgary, Alberta, conducted in English under the rules of the ADR Institute of Canada, Inc., by a single arbitrator appointed under those rules. The decision of the arbitrator is final and binding. Judgment on the award may be entered in any court of competent jurisdiction.
Class-action waiver. To the extent permitted by law, each party waives any right to participate in a class, collective, or representative action against the other.
Injunctive relief. Despite the above, either party may seek injunctive or other equitable relief in a court of competent jurisdiction to protect intellectual property or confidential information.
We may update these Terms from time to time. The effective date at the top of this page reflects the current version.
Continued use of creativlabs.io or our services after we post updated Terms means you accept the updated version. Any active SOW signed before the change continues to be governed by the Terms in effect at the time of signing, unless you and we agree otherwise in writing.
Email hello@creativlabs.io. We read everything. We respond.
CreativLabs Inc.
Alberta, Canada
Plain-language agreement, legally binding. Where a signed Statement of Work conflicts with these Terms, the Statement of Work controls.